Shake & Take 4.0 is a continuation of the successful Coca-Cola promotional campaign / Shake & Take prize game with the purpose of promoting Coca-Cola products throughout Croatia. On this occasion, a completely new mobile application Shake & Take was launched. In the promotion based on the Shake & Take prize game, Coca-Cola had two goals - to activate old and new users of the application and encourage them to use the application regularly during the prize game. In order to present the continuation of this successful promotion, an interactive kiosk with various entertaining applications has been set up.
The prize game refers to various flavors of Coca-Cola, Fanta, and Sprite drinks in packages of 0.5L, which are marked with a promotional sticker (label). In order to participate in the prize game, entrants need to download the Shake & Take 4.0 app from the App Store or Google Play, register, enter the code from the promotional sticker, shake the phone and earn valuable prizes. The goal of this campaign is that Coca-Cola does not reward customers because they buy Coca-Cola drinks, but because they know how to have fun.
In order to promote the Coca-Cola Shake & Take prize game, it was necessary to entice people to have fun and socialize with the familiar flavors of Coca-Cola, Fanta and Sprite drinks. Coca-Cola has therefore decided to set up an interactive kiosk in locations where users can find out all about the promotion and try out fun interactive applications.
The challenge was to redirect communication to a specific target group (teens and young adults) through the digital content and channels on which they spend most of their time. It was also important to deliver a quality visually impressive, and at the same time cost-effective solution in the form of an interactive kiosk that will be well noticed and accepted.
The solution needed to be equipped with a package of centrally managed multimedia applications and in the creative part of the project it was necessary to develop visual content and design user interfaces.
With the application of our products: PandoPad® Manager, PandoPad® Applications and PandoPad® FLOOR unit, all interactive services necessary for informing and displaying the promotion of the Coca-Cola Shake & Take prize game have been realized. One interactive unit was delivered with an emphasis on custom housing design.
Users have the opportunity to try an interactive quiz through which they can find out what the famous taste of Coca-Cola drinks would suit them.
In this example we see the PandoPad® eCard Selfie application through which users can select one of the offered images, insert a photo of their face and send a virtual / digital postcard using the integrated e-mail system.
Interactive content is created and managed from the PandoPad® Manager system which is easily accessed via a web browser. It allows you to turn on or off the display of individual PandoPad applications, manage all multilingual content, images, photos, videos, display schedule, etc.