On the St. Juraj's day (Jurjevo), when Desinić celebrates the day of the municipality and the parish, the birth house of Gjuro Prejac was renovated and converted into a tourist info center and a memorial house with the legacy of this famous Croatian composer, actor, and director, born in Desinić.
The house presents a cultural, educational, and interactive experience interesting for both tourists and locals because, in addition to the memorial room which stores original handwritten notes and furniture of the famous composer, the house also serves as a tourist info center and multimedia center. An interesting fact is that the renovated house is covered with a thatched roof, the so-called "škopa", which used to be a tradition in the Zagorje region, and that's how Gjuro Prejac's song called "Vu plavem trnaci" was created, in which the appearance of a house in Zagorje is described with the words: ..."od blata je bita, škopom pokrita"... (it's made of mud, covered with škop").
In order to improve the cultural identity and heritage, the municipality of Desinić decided to reconstruct and revitalize the birthplace of the famous Croatian composer, actor, and director, Gjuro Prejac, into an interactive tourist info center and a memorial house. Our contribution to this project was the creation of content, production, and delivery of the entire multimedia display and equipment.
The challenge for this project was to create various multimedia solutions that would realistically unite the character and work of Gjuro Prejac and his cultural heritage. The idea was to create an authentic experience of the region in which he grew up and his indelible mark that he left in Croatian acting and music culture.
For the creative part of the project, we studied the cultural heritage of Gjuro Prejac and developed the content that implements the user interface that is displayed within PandoPad applications. Thus, when visiting the house, visitors have the opportunity to see his hologram, listen to an old gramophone with his songs, test their conducting skills, and try out the touch of multimedia.
The project used our PandoPad ® WALL devices placed in a space designed as an authentic wooden sideboard with a touch screen. One sideboard represents the tourist board of the municipality of Desinić, the other presents multimedia content about Gjuro Prejac, and the third an interactive game Virtual Conductor in which a camera is used to control movement, which is also available as a free application on a mobile device. An interactive interface has been set up in the second room, where the visitor will start the hologram of Gjuro Prejac, embodied by Adam Končić, a famous Croatian film, television, and theater actor and singer.
With a fun game that follows the hand movement, visitors can test their conducting skills. With the help of a baton, a green tailcoat, and gloves, visitors will give the performers the appropriate tempo when the performance starts. If the visitor will not conduct well, Gjuro Prejac will warn him and invite him to take a course of the virtual conductor in Desinić.
Hologram of Gjuro Prejac
In one part of the house, there is an interactive interface where the visitor will start the hologram of Gjuro Prejac, embodied by Adam Končić, a famous Croatian film, television and theater actor, singer and former member of the music quartet Gubec. As the actor himself was born in the same area, and he has performed in many plays from that area and the dialect in which Gjuro himself wrote songs, his representation of Prejac contributed to the authenticity of the entire projection.
Interactive touch applications
On specially designed cupboards, visitors can discover fun and interactive applications related to the municipality of Desinić, send a postcard to their loved ones, and test their knowledge via a quiz. Visitors can also browse the various writings of Gjuro Prejac in digital form and listen to some of the most famous songs on an old gramophone.
Website and mobile application "Vu plavem trnaci"
For basic information about the municipality of Desinić and Gjuro Prejac, a website has been designed alongside a free mobile application that invites you to visit the house of Gjuro Prejac and contains an interactive game "Virtual Conductor" for mobile devices.