In the middle of 2015, the Municipality of Župa Dubrovačka got a new shopping destination located on the main road to Dubrovnik Airport, 10 kilometers from the center of Dubrovnik. The SubCity shopping center covers almost 23,000 square meters and consists of two separate units. For the purpose of promoting and displaying digital content and news, SubCity has been equipped with digital interactive kiosks in the center space and an LED display in the format of outdoor digital signage
The newly opened center has enriched the tourist offer of the Župa Dubrovačka municipality, but also created hundreds of new jobs. The center houses world famous brand stores such as NewYorker, H&M, Muller, DM, Carpisa, Yamamay, Mass and many others, as well as the largest Konzum store in the county with an area of 2,200 m2. From various clothing stores, entertainment for children, and a variety of gastronomic offer, the shopping center SubCity is a central place for people to hang out and have fun.
The SubCity shopping center decided to equip itself with digital interactive kiosks in various locations within the indoor center area and to set up a LED display that would serve as digital signage.
Deliver a quality visually impressive, and at the same time cost-effective solution of interactive kiosks and LED display that will be well noticed and accepted by visitors.
The solution of interactive kiosks had to be equipped with a package of centrally managed multimedia applications and in the creative part of the project it was necessary to study the structure of the shopping center, develop visual content and design user interfaces. Finally, in cooperation with the center, conditions are provided for the internal installation of the kiosks and the outdoor installation of LED display.
Two interactive PandoPad® FLOOR units were delivered in the shopping center and one LED PandoPad® WALL unit that serves as a digital signage on the key road to Dubrovnik Airport was delivered. A PandoPad® Manager system and a package of PandoPad® Applications specially designed for the SubCity shopping center were delivered as a central place for managing all content.
Modern multimedia kiosks dominate the space of the shopping center, and become a focal point of information and advertising. The units consist of an interactive touchscreen from which applications are launched.
Visitors have the opportunity to try out info services such as navigation and placement of individual stores in the center, browse various product catalogs, view various coupons via the PandoPad® eCoupon application, view promotions in the center and send postcards.
Interactive content is created and managed from our PandoPad® Manager system which is easily accessed via a web browser. It allows for turning on or off the display of individual PandoPad applications, and managing all multilingual content, images, photos, videos, display schedule, etc.
In our offer we support various digital signage architectures, which includes display screens, projections, panels, various totem units, video walls and in combination with interactive kiosks and touchscreen applications. In this example,LED display becomes the main point of information on the road to Dubrovnik Airport and is visible to all vehicles and pedestrians.