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Interactive product catalogue and digital assistant with tariff adviser

HT Eronet in Product Marketing

HT Eronet is one of the three leading telecom operators in Bosnia and Herzegovina, all operating with nationwide licence in this very competitive marketplace. HT Eronet offers a full range of fixed and mobile telephony services. In mobile space it just entered the region where it did not operate in the past, so this market was fully covered by the other two operators. As if this competition was not stiff enough, the market was recently also attacked by three virtual mobile operators (MVNO). To improve its prospects of winning customers in this fiercely competitive environment HT Eronet embarked on a complete overhaul of its marketing and communications channels, including complete redesign of its web portal. In their newly opened modern retail shops they decided to deploy an interactive digital signage solution. Objectives were to provide a detailed presentation of their product catalogue, addition of new services, and to ease the burden placed on their sales personnel.

PandoPad® FLOOR 42LT is very attractive and prominent in the shop.


HT Eronet clients can now select information and products through a modern user interface provided by PandoPad® Smart Products.


Finding the optimal tariff is now easy, like never before.


Creative

Creative tasks involved design and creation of content required to present appropriate user interface as well as the content for use in various PandoPad applications. Applications deployed include PandoPad® Custom Desktop, PandoPad® AdsHub, PandoPad® Smart Products, PandoPad® TELCO Tariff Advisor , PandoPad® eCard/eCoupon, and PandoPad® Pages.

PandoPad applications had to be integrated with HT Eronet IT systems to gain access to product catalogue and to tariff information.


Technical Solution

We deployed PandoPad® FLOOR 42LT units in black colour, to blend them with the interior decor of HT Eronet shops and to attract customers’ attention.

They are powered by PandoPad® INTERACTIVE, whilst the content is managed through PandoPad® Manager. Only top quality hardware components were used all around.


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