Planning, design and implementation of multimedia interactive applications for retailers
adidas in Retail
The project’s objective was to implement an interactive system in sports stores, intended to promote marketing campaigns. The main functional unit of this campaign was the redesign of the adidas Selfie iPad applications, as it could be used on a large screen in the store. This application monitors each campaign, and so far have supported two campaigns, #bethedifference i PureBOOST.
In the creative part of the project it was necessary to adapt the graphic content of the user interface, to design installation and usage PandoPad applications in Adidas (official) branded stores. Standard PandoPad applications were used , PandoPad Desktop, PandoPad AdsHub, PandoPad Gallery, PandoPad eCard, PandoPad Selfie.
Wall PandoPad units is delivered , equipped with a camera (PandoPad Wall 42 LT). The units are black and completely integrated into the interior branded shops. Digital content is entirely controlled through PandoPad Manager.
Implementation PandoPad Wall 42LT units in the shop.
Few details from the user applications on interactive digital signage system PandoPad.
PandoPad Selfie application.
PandoPad Manager Administration interface.